How to Assemble a Cardboard Chair

Get together Instructions 1. Recover a fridge box. Cut it open so the container can lay level on the floor. On one side of the crate draw the hockey stick shape to the privilege sufficiently large to accommodate your estimations and cut it out utilizing a container shaper, kitchen blade or scissors (whichever you would like). 2. Utilize the hockey stick shape you cut out and follow it 4 additional occasions on different sides of the fridge box. At that point, cut them out. You ought to have 5 of the shapes now. 3. Draw 3 inch lines 2 inches from one another ll-around along the edges of 3 out of the 5 hockey stick shapes. Utilize your slicing utensil to cut the 3 inch lines making openings along the edges.4. Check the measure of openings you have. Get a cardboard box and cut it open so the container can lay level on the floor. At that point utilize a ruler or straight edge to draw 2 by 26 inch strips to remove. Cut out the same number of portions of cardboard expected to fill each spa ce that was cut along the edges of the hockey stick shapes. 5. Line up the 3 hockey leave shapes with the edges cut one next to the other 11 inches from each other. . Spot each strip in each opening. 7. Remove the overabundance cardboard outwardly of the seat to make the sides smooth/level. 8. Take the other two outstanding hockey stick shapes and paste one to each side of the seat. 9. Recover another fridge box and cut it open so the case can lay level on the floor. On one side of the container attract the blossom to one side large enough to accommodate your estimations and cut it out utilizing your preferred cutting utensil. 10. Take the cut out bloom, place it onto another side of the cooler box, follow ONLY THETOP HALF of the blossom and afterward cut that out. 11. Take the top portion of the blossom, place it onto another side of the cooler box, follow it, and cut it out. 12. Paste the enormous full blossom to the rear of the seat 13. Paste one of the half blossoms to the seat of the seat and the other to the territory where a person’s back would rest. Tip: If seat is being enriched, painted, or adorned, it would be ideal if you embellish, paint, and decorate everything before sticking anything together. Something else, simply follow each progression precisely.

The Theme of Hopkins Sonnet, The Windhover Essay -- Sonnet Essays

The Theme of Hopkins' Sonnet, The Windhover 'The Windhover' is one of the most examined, and it would appear to be least comprehended, sonnets of current English writing. These initial expressions of a Hopkins' faultfinder caution the peruser of Hopkins' The Windhover that couple of pundits concede to the importance of this piece. Most pundits do agree, in any case, that Hopkins' focal topic depends on the incomprehensible Christian rule of benefit through penance. Albeit most pundits in the long run center around this urgent idea, every one methodologies the sonnet from an alternate scientific viewpoint. The different pundits of Hopkins' The Windhover find woven all through its assorted levels articulations of Hopkins' focal topic: all drudge and difficult things cooperate for good to the individuals who conciliatorily love God. The examination of Alfred Thomas gives a fascinating spot to start an investigation of the major basic ways to deal with the prevailing topic in The Windhover. Thomas decides to see the sonnet's topic through what he feels are its sources, refering to as the significant source Hopkin's life as a Jesuit. Thomas' enunciation of the focal Catch 22 of the sonnet, at that point, is in the details of the plain life which the Jesuit writer would have encountered: Hopkins, the cleric, wants to acquire profound brilliance/increase through relinquishing a mainstream life for one of strict errands. Thomas recommends this holy life is figuratively envisioned in two particular habits, one in the octave the other in the sestet. Inside the octave, Thomas accepts that the chivalric terms propose the principal figurative picture-a strict man as a knight of Christ. He includes, further, that both the phrasing and the image itself have their source in the Jesuit handbook Spiritual Exercises. ... ...giving conundrum of salvation history. The messenger Paul decided to clarify this fundamental standard through the study of article. Hopkins, in any case, chose to communicate the concealed heart of the gospel through the craft of verse. The two men were ace communicators: Christ Jesus, who being as Daylight's dauphin, suspected it not burglary to be equivalent with the King-: However, exhausted himself of all pride, and volunteered to clasp to the type of a cultivator. Also, being found in design as a man, he lowered himself, and became loyal unto irritating, even the gold-vermillion demise of the cross. For this peruser, Hopkins has picked the good method of articulation. The poetics of The Windhover resonate with the reverberation of the major standard of the gospel: The Windhover speaks to what oft was idea, yet ne'er so all around communicated. Â

Economics of the World - 825 Words

The Economic Picture of the World in 200 Years from Now (Essay Sample) Content: The Economic Picture of the World in 200 Years from Now(Name)(Date)The Economic Picture of the World in 200 Years from NowPrior to the onset of the twentieth century, the then major economic powers experienced exponential growth in almost all of their principal streams of revenue creation. This necessitated the employment of clear cut and globally acceptable protocols aimed at easing the management of the new economies. Consequently, the emerging world powers managed to get a firm grip on almost all of the global economies. Nowadays, it is quite clear that the world powers hold on global economies is still as strong as it was back then. If the current global economic events are anything to go by, then the worlds economic picture 200 years from now will resemble a scene from an apocalyptic movie.In the early yester years, the United States was and still is the major player in global economies. However, this year, the United States government encountered one of its mos t insidious challenges since the last seventeen years, that is, partial government shutdown. In addition to this, the United States is also faced with soaring debts and deficiencies. As a result of its status as a global superpower and an economic giant, the ramifications of the aforementioned challenges are impacting directly on global economies. Consequently, most of the countries that have close financial ties with the United States have expressed their uncertainty over the growth of their individual global domestic product (GDP). Nevertheless, some of the emerging powers are showing strong signs of resilience and at the same time posting steady growth in their global purchasing and lending powers. It has been suggested that this laudable resilience has been brought about as a result of employing new economic drivers as opposed to the conventional economic drivers. Consequently, renowned financial analysts have argued that the nature of the economic picture of the world in 200 ye ars or so from now will depend solely on these economic drivers. The most prominent economic driver of the future will revolve around the application of next generation technology. In the year 2010, it was theorized that emerging markets have the potential to build or shake the future of global economies. Three years down the line, this hypothesis has proved to be right. Emerging markets, especially those drawn from the Asian Tigers, have continually shown their increasing influence on global economies. The major facilitator behind their growth emanates from their ability to apply technology to already effective business practices. Consequently, if this trend continues over the next 200 years, it is highly probable that the major global economic players of the moment will be overtaken by the so called emerging markets.Nevertheless, it is also possible that the major economic powers of today will manage to hold onto their capability to influence world economies. The issue of wheth er the current players will or will not relinquish their ...

The Predictive Policing Of Police Department - 1472 Words

Introduction The predictive policing apply to any policing plan, that it is developed and used for an advanced analysis to inform forward-thinking crime prevention. The police department will use a program called COMPSTAT, where the data is run through a process and then it can form a map to show to the police where the crime can occur before it took place in the areas. The police department can devote more time in the areas at risk of a crime. In this paper will compare and contrast the application of information technology (IT) to optimize police department performance to reduce crime versus random patrols of the streets. It will explain how COMPSTAT, as an information technology system (IS), implements the four basic (IS) functions. In addition, it will establish how information system have approved police department implements tools such as COMPSTAT to act on two crime faster. To conclude, it will effect on the strengths, weaknesses, and opportunities, and threats analysis on behalf of the police department that aims to implement predictive policing. 1. Compare and contrast the application of information technology (IT) to optimize police departments’ performance to reduce crime versus random patrols of the streets. In order to efficiently compare and contrast the application of information technology (IT) to optimize police departments’ performance to reduce crime versus random patrols of the streets. There are five components of predictive policingShow MoreRelatedPredictive Policing : The Role Of Crime Forecasting1429 Words   |  6 Pagescorrection, and deepening â€Å"Predictive Policing: The Role of Crime Forecasting in Law Enforcement Operations† says that poor-quality data is made from data censoring, systematic bias, and relevance. The book says that systematic bias results from how the data is collected. 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The Success Of A Healthcare Organization - 835 Words

The success of a healthcare organization is governed by the many qualities and attributes its leaders possess when overseeing patient care. Such care, whether executed at the micro, meso, or macro level, can be beneficial to an organization or result in the failure when change is inappropriately addressed. Leaders, by using their knowledge and expertise, must promote care throughout all the numerous levels of management that is a replication of bureaucratic thoughts and principles or one that is a replication of the complex adaptive system. The complex adaptive system is a comprehensive system that is difficult in nature and often times can cause chaos and the failure of an organization when change is not properly managed. During the course of my profession, I have observed many styles of management skills and found this to be the most damaging one when change is implemented. I believe this style of control is what forces the good employees away. A prime example of this style of management was observed with the launching of computerizing charting. Computers, as you are familiar with can be challenging for some, and as well as, devastating. This is particularly true for the seasonal nurses who are not so reluctant to give in to any type of changes, and trying to comprehend something new can result in a toxic environment where chaos and conflicts are created. The launching of Epic, which came about shortly afterward, fueled the fire even further and lead to a very complexShow MoreRelatedEssay about Managing Quality Impr ovement in Healthcare938 Words   |  4 PagesManaging Quality Improvement in Healthcare Healthcare providers strive to improve service quality by implementing various quality management programs. Customers tend to seek for higher quality of care when choosing treatments, providers, and health plans. 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Betrayal in oliver twist free essay sample

trayal in the novel Oliver Twist is a very common and important theme throughout the story. Betrayal changes the outcome in the story a lot, because it affects many of the characters. There are many ongoing themes, Betrayal being the major issue. In Oliver Twist there are many betrayals, but the person who has been betrayed the most is the main character himself. Oliver had been betrayed since a young age by pretty much everyone he had known. Mr bumble betrayed Oliver because he was the parish beadle and was supposed to take care of him and put him into a caring house hold but instead hurt him and treated him harshly. Nancy betrayed Oliver by taking him from the streets, where he was safe, back to Fagins gang again. Mr Sowerberry and Mrs Sowerberry were nice enough to take Oliver into their household and as an apprentice, but in the end they also betrayed him. We will write a custom essay sample on Betrayal in oliver twist or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mrs Sowerberry was always cold towards Oliver, because she was jealous of the close relationship him and her husband had. Mr Sowerberry was really close with Oliver, but after Noah antagonised Oliver and Oliver attacked Noah, Mr Sowerberry did not take any second thought to beat Oliver up. Basically everyone he had known from birth, had betrayed him in all different ways. The theme betrayal had affected the plot very majorly. If Oliver wasnt betrayed by the other characters, he wouldnt have to keep running away. Oliver would keep running away from all the people who betrayed him, which ended him up in England, so he could start a better life. When Jack Dawkins saw Oliver in the streets in London, he basically betrayed Oliver by introducing him to Fagin and his gang, because he knew what he was getting Oliver into, he knew it would only be trouble. So if betrayal wasnt apart of the story, the plot would be different. There are many themes that can be related to betrayal in the story. Some of these themes could be unloyality, loneliness and friendships. Unloyality is a theme that is shown often because when you betray someone you are being unloyal and untruthful. Loneliness is shown when you are the victim of a betrayal. Friendships are majorly linked to betrayal, because some are broken and some are sacrificed. The theme of betrayal is shown throughout the whole book, it is the main theme and affects the plot of the story majorly. Without that theme, the story would have a complete different turn to it. In conclusion, Betrayal is one of the biggest themes in the old classic Oliver Twist. Without Betrayal,  the adventure of Oliver Twist would be much less complicated and less interesting.

New School free essay sample

Ardrey Kell. Those two words, synonymous with new school,O made my stomach turn. Switching schools, in the middle of high school, was a nightmare. But in one of the nationOs fastest growing cities, Charlotte, North Carolina, I had no choice. New schools were being hastily scraped together everywhere, and I was re-zoned to a new school. After two years of establishing my leadership and participation roles at Providence High School, I would have to make new friends, meet new teachers, and, worst of all, join new clubs and activities at Ardrey Kell. Suffice to say, I was not too thrilled at the prospect of changing schools. I had learned to love my old school. I loved everything about it, from the black and gold school colors to the panther mascot. And I was trading in all my school pride for a purple knight, the trademark of my new high school. We will write a custom essay sample on New School or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When I first walked into the front hall of Ardrey Kell on August 26, 2006, I looked at the garishly gleaming walls of clashing color palettes, took note of the countless suits of armor lined up against the walls, and I realized I had no hope. None at all. And rightly so. All the clubs and extracurricular activities that I had been involved in at Providence, such as Spanish Club, Key Club, and marching band, did not exist. All the leadership positions I had worked so hard to attain over the past two years meant nothing here, at my new purple prison. Frustrated, I moaned and groaned for about a week. Finally, it dawned on me. An epiphany of sorts, I realized that I had two choices: I could complain and ruin my last two years of high school, or I could embrace my new situation and try to enjoy my time at Ardrey Kell. I decided to choose the latter. I took the initiative and started talking to teachers and administrators about my ideas for the school. With the help of my Spanish teacher , I established the Ardrey Kell Spanish Club. I laid the groundwork for a club constitution, basing it loosely on the constitution of the club I had left behind at Providence. I worked with my club advisor and set up a tutoring program to help students who needed personal help learn the curriculum. I spoke to my band director, and he worked to help establish a marching bandO of sorts, a pep band to play at football games. I joined the Interclub Council, as a club representative, and helped Ardrey KellOs own mini-UN organization change school policies. At the same time, other students were embracing the new school and working to create more clubs and extracurricular activities. A Key Club was founded, as well as an Interact Club and a Mu Alpha Theta. Almost everything I had left behind at my old high school was replaced with a new, improved version at this new school. Suddenly, my purple prisonO did not seem quite as jail-like. By making my voice heard, I was able to establish progra ms that improved and expanded the school. I was able to effect change, a power I had never before held.

Rainbow Colored Flames Using Household Chemicals

Rainbow Colored Flames Using Household Chemicals Its easy to make a rainbow of colored flames using common household chemicals. Basically, what you need are chemicals for each of the colors, plus a fuel. Use a fuel that burns with a clean blue flame. Good choices include rubbing alcohol, 151 rum, hand sanitizer made with alcohol, lighter fluid, or alcohol fuel treatment. You can get a rainbow effect by placing chemicals directly on burning wood or paper, but sodium in these fuels produces a strongly yellow flame, which tends to overpower the other colors. Set Up the Rainbow On a fire-proof surface, line up small piles of powder for each of the colorants. You only need a small pinch of each chemical (1/2 teaspoon or less). Usually, youll run your rainbow red, orange, yellow, green, blue and violet (or the opposite direction). It works best if you try to keep the colorant chemicals separate. When the fuel is added, some of the colors naturally will run together. Once the chemicals are set up, theres no hurry to light the fire. When you are ready, add fuel and then light it at one end. Youll get the most vivid coloring using methanol, but it burns hot. Hand sanitizer burns with the coolest temperature flame, but the high water content means the rainbow fire doesnt last long. Feel free to experiment. One compromise is to dampen the powders with methanol and follow up with a layer of hand sanitizer. As the fuel burns, the water will naturally extinguish the flames. The colorant chemicals are not consumed by the flames, so you can add more fuel to renew the rainbow. Table of Flame Colorants Most of the chemicals used for the project can be obtained from a grocery store. All of them are available at a superstore, like a Walmart or Target Supercenter. Color Chemical Common Source Red strontium nitrate or a lithium salt contents of a red emergency flare or lithium from a lithium battery Orange calcium chloride or mix red/yellow chemicals calcium chloride bleaching powder or mix salt with flare contents Yellow sodium chloride table salt (sodium chloride) Green boric acid, borax, copper sulfate borax laundry booster, boric acid disinfectant or insect killer, copper sulfate root killer Blue alcohol rubbing alcohol, Heet methanol, 151 rum, or alcohol-based hand sanitizer, lighter fluid Violet potassium chloride salt substitute Rainbow Fire Safety Information In addition to performing the project on a heat-safe surface, its a good idea to do it in a well-ventilated area, under a fume hood, or outdoors. There may be a small amount of smoke.Do not add fuel to the fire while it is still burning. Wait until the flames are extinguished and then add more alcohol and re-light the fire.The flames are easily extinguished by blowing them out, suffocating them (as with the lid of a pan), or by adding water.Its a good idea to wear protective eyewear and clothing, as for any science demonstration. Avoid wearing synthetic fabrics, as they readily melt if exposed to flame. Cotton, silk, and wool are good choices, or you can wear a lab coat.

Online Customer Engagement Essay Example | Topics and Well Written Essays - 1000 words

Online Customer Engagement - Essay Example This can also be referred to the social phenomenon facilitated by the extensive implementation of the internet in the late 1990s and captivating off by means of the procedural improvements in link speed (broadband) in the decade that trailed. Online Customer commitment is qualitatively dissimilar commencing the engagement of consumers' offline. This particular project will be of help as it will allow the organizations to counter react to the elementary changes in the clients' behaviors that the internet has brought forth. It will also avail the solution to the high level of the incompetence of the custom break off and replicate, broadcast model of promoting (George 1990, pg20). With this report, it will also provide the readers with the knowledge about the consumers' behaviors so as to enable them to know how to deal with their clients in order to be able to provide them with the appropriate products and services that they do need. From the other researchers, it has been proven that, the relationship of an organization with their clients during marketing affects their way of behavior. This can also be said that, customer engagement is directly proportional to the customer behaviors as well as the relationship marketing. This is so because, with consumer engagement, it commits the clients and thus able to evaluate their behaviors. 2.0 RESEARCH QUESTIONS For this project to be termed to be successful, it has to fulfil some of the requirements. Thus it will be required to answer some questions such as; 1. What are some of the consumer behaviour that is related to the online consumer engagement 2. How do the online consumer engagement relate to the marketing strategy used by an organisation 3. Why do the managers of the organisations have a preference on the online consumer engagement as compared to the offline one 4. Which relationship does consumer behaviour have with the marketing strategy of the organisation 5. What are the significance of the consumer engagement 3.0 OBJECTIVES: The project will be focused on some of the aspects so as to be able to attain its objectives. These objectives will be attained through the questions that have to be answered at the end of the project. These will include: 1. To know some of the consumer behaviours that are related to the online consumer engagement 2. To institute the association connecting the marketing strategies and the online consumer engagement. 3. To establish the advantages of the online consumer engagement compared to the offline consumer engagement. 4. To establish the relationship between consumer behaviour and marketing strategy in any given organisation. 5. The importance of the consumer engagement. 4.0 METHOD: This will entail the way and the techniques that will be used in the research and the way in which the data will be collected so as to get the accurate report for the research project. This will comprise of 4.1 RESEARCH DESIGN This is a qualitative research. This is because it entails the use of the purposive selection of the sample size and it is also based on the targeted population in the community which will comprise of the digital marketing community. To be able to get the information from the organisation, they will have to answer a number of questionnaires. The questionnaire will be as follows; Questionnaire Instruction To be filled

The Holy Grail Essay Example | Topics and Well Written Essays - 1000 words

The Holy Grail - Essay Example Nevertheless, they would say the Holy Grail was not only a mystery, secrecy, or adventure but it also required much valuable knowledge from people if they shared the same historical background. A brief discussion on the historical background of the Holy Grail however, may be of some help in understanding the thesis. In the modern day, a majority will agree that the Holy Grail is a cup or a goblet that is related to Christ. However, we should not assume that the Holy Grail is merely an object. People also have other ideas about the Holy Grail that it could be a Blood Line, figure of Christ, or even Christ himself. The Holy Grail is a symbol of blood from Christ and that it was also the cup used while they were drinking wine. In addition, it was also used to gather the blood of Christ while he was hung on the cross. Some people believe that this cup has lots of miraculous powers.. For instance, it has the privilege to communicate with God, which, some believed, might bring them treatme nt, recycling, even immortality. There is also testimony to the assumption that the Holy Grail is the Blood Line of Christ. The word Holy Grail has changed a couple of times and Sangreal is just one of the words which referred to Christs cup before the advent of the word Holy Grail. The word Sangreal connotes a word San Greal that also suggests the meaning of Blood Line of Christ. The evidence of this theory is comes from the belief of some people that a baby was actually born to Christ and Mary Magdalene. Some theorists proclaim that this royal bloodline still remains today. The theory that we can finally come to about the Holy Grail is that the Holy Grail is just a cup, which simply symbolizes Christ. This is what the Catholics believe. In Catholicism, it is believed that Christ is sanctity, therefore, he did not marry Mary Magdalene nor did he have any children or any sort of bloodline.

Nursing Leadership Essay Example | Topics and Well Written Essays - 1000 words - 1

Nursing Leadership - Essay Example 3. Yes, there are a lot of differences between central and decentralized organization structures n terms of authority, responsibility and accountability. First of all, in a centralized system, the people responsible for decision making are the top organization. If anything goes wrong then they have to be held accountable unlike in a decentralized structure where many people are held accountable and the responsibility is divided (Dale, 2007). Unit 2.2., Part A My selected rationale for the quality indicator is the pain reassessment documentation which is always forgotten by most nurses after delivering their pain medication. This assessment is very important to the patient but sometimes nurses tend to ignore it due to assumptions made that the patient is okay. To spread the information on the methods that can be used to improve quality, I will use a memo to all the nurses concerned and ensure that they know that it is their duty to perform the pain reassessment and document it. To eva luate the success of the plan, I will monitor the reassessment process of every nurse who is on duty to ensure that they follow the right reassessment procedure without skipping it. I will also print a confirmation report signed by both the patient and the nurse that the whole process has been completed up to the reassessment documentation. Yes, I have built in a form that the nurses would use to evaluate themselves based on the performance that they provide to the patients. Every nurse who does not abide to the new regulations and does not reassess the pain medication will be subject to a punishment that the hospital shall give. Unit 2.2., Part B In our organization, change is one of the major problems that people find hard to adapt to. The organization therefore should look at ways to see that people effectively adapt to change without any complications. This assessment was very critical to understanding the organization well. As an organization, there are roles that the managemen t, the employees, and the customers have to know. This assessment was able to identify specific weaknesses that my organization has. I got to know that there is a fair relationship and understanding between the employees and the customers. The needs of the customer are fairly understood by the employee in a fair manner. However this was not good as the relationship needed to be perfect to ensure that the customers get exactly what they deserve. Communication with the customer is however good and so most of the customer complains reach the staff and recommendations are made. However there is need in the organization to educate the employees on some of the customer needs and some of the ways of treating the customer. Teamwork is also fair in the organization. Most of the tasks that are given are either solved individually or by a small group of employees, since teamwork is very important, there is need to educate the employees on effective teamwork and how to improve quality by workin g together as a team. However, most of

Alphonse mucha - Cigarette Job :: essays research papers fc

Cigarette Job - Alphonse Marie Mucha The purpose of this Essay is to discuss an example of design from the late 1800s, I will relate it to the social, economic, technical and cultural context of that time. . I intend on delivering details of the artist and his life experiences as well as his style and possible interests. I will also evaluate the subject with my own opinion, likes and dislikes, with comparisons of work and artists from within that period up to the present date The design I have chosen to focus on is ‘Cigarette Job’ (1898) by the great Alphonse Marie Mucha. Alphonse Mucha was born in 1860 in Czechoslovakia and died in 1939. He is most often remembered for the prominent role he played in shaping the aesthetics of French Art Nouveau at the turn of the century, he was in fact the most famous artist of the Art Nouveau period. His imagery was so inextricably entwined with Art Nouveau that the entire movement was referred to by Goncourt as the 'Mucha Style'. Famous throughout Europe and the Americas, he inspired other artists and designers who copied him and plagiarised him so that for years the image of the Muchaesque beauty surrounded by her characteristic symbols was enshrined in advertising, magazine covers and illustrations, book jackets, posters, paintings and numerous artefacts. Art Nouveau is the Decorative style of the late 19th century and the early 20th that flourished principally in Europe and the USA. Although it influenced painting and sculpture, its chief manifestations were in architecture and the decorative and graphic arts. It is characterized by sinuous, asymmetrical lines based on organic forms; in a broader sense it encompasses the geometrical and more abstract patterns and rhythms that were evolved as part of the general reaction to 19th-century historicism. There are wide variations in the style according to where it appeared and the materials that were employed ‘Florated madness, liniar hysteria, strange decoratve disease, stylistic free-for-all’, such were the terms its contemporaries used to describe Art Nouveau, the first international design style. Art Nouveau was the rebellion against the entire Victorian sensibility, steeped as it was in the past. The exponents of the style hoped to revolutionize every aspect of design in order to set a standard that would be compatible with the new age. Art Nouveau was a direct descendant of the Arts and Crafts movement and influenced by celtic ornament as well as Japanese woodcut prints, all this resulted in an international style based on decoration.

Parents Magazine Analysis

For this rough draft, you are to post ONLY your statement about the target audience, NOT the complete paper. Follow the National Geographic example below for writing your thesis. This assignment is excellent for learning how to conduct good research. The Magazine Analysis (rev. 12/2009) ASSIGNMENT: To write an ANALYSIS of a currently published magazine. Through careful observation, form a SPECIFIC conclusion about the audience for which the magazine is intended. In addition to identifying the intended audience, state the major purpose of the magazine. After you have examined the magazine, form a thesis and write a 750-word essay based on your conclusions. Here is a sample thesis for National Geographic magazine: National Geographic, with a target market of 25 to 54- year- old college attendees and graduate males with a median household income of $98,900, promotes scientific and geographic knowledge and interest, with outstanding photography being its strongest selling point. (I found this information through research). Suggestions: Choose THREE CONSECUTIVE issues of a magazine published in the last year. †¢ Look at such things as the titles of the articles, the quality of the paper, the cartoons or illustrations, advertisements, issue cost, and letters to the editor. †¢ Are you familiar with any of the authors? †¢ Selectively read the articles, looking for consistent patterns of thought, ideas, or general outlook. †¢ Some of the purposes of a magazine can be to promote a political or moral purpose, to inform, t o sell products, and to entertain. Based on the above suggestions, form a conclusion about the audience and purpose for the magazine. †¢ Be sure you are not just listing the contents of the magazine, but that you are using the contents as the basis and PROOF for your claims about the targeted audience and purpose of the magazine. For example, if you tell me that 90% of the articles are about politics and contain mainly liberal views, your claim could be that the large majority of readers are left-wing liberals and the magazine’s purpose is to support/promote their views. Then you could say, â€Å"On page 22 there is an article supporting gun control, on page 34 there is an essay about legalizing marijuana, on page 45 there is an essay about†¦.. † Use the information to SUPPORT YOUR CLAIMS about the intended audience and the purpose of the magazine. Goals: †¢ To learn to use the periodical section of the library. †¢ To practice forming an essay from researching outside material. †¢ To draw conclusions from Primary sources. To make claims and SUPPORT your claims with valid, reliable information. †¢ To practice using MLA when citing information in-text and creating a Works Cited page. (You must use in-text citations and include a properly formatted Works Cited page. Include at least the three magazine issues you used for your paper on the Works Cited page. See Pocket Keys for Writers, the Gregg Reference Manual, or a grammar book for MLA rules).

Social Control And Its Impact On America s Public Housing...

Promised a helping hand, security, and affordable living, residents of Chicago’s public housing soon found themselves in dilapidated, drug-infested, crime-filled, isolated centers of despair. During a time in which most American citizens could easily turn their eyes from the struggles of the poor, Sudhir Venkatesh’s Gang Leader for a Day took readers into the depths of the world in which the poor resided. Through Venkatesh’s work, readers are inadvertently introduced to broader sociological concepts such as, collective efficacy within communities, the concentration effect, recurring themes of morality, and the underlying power of race, class, and gender as it related to the crime that took place during Venkatesh’s ethnographic like research. Collective efficacy is defined as social control exerted by cohesive communities in which there exists a mutual trust and shared responsibilities including the care of children (Siegel, 2011). When a neighborhood, or i n this case a building complex, has high collective efficacy it is believed to lower crime rates because the community members are essentially setting the standards for the behavior for what will and what will not be accepted. However, in Gang Leader for a Day, I have noticed a deviation. The people who lived in the Robert Taylor homes had been there for years, take women such as Ms. Mae and Ms. Bailey for example. Neighbors knew neighbors, children were taken care of by other neighbors, and there were respected andShow MoreRelatedWhite Backlash Occurred During Nixon s Presidency901 Words   |  4 PagesWhite backlash occurred during Nixon s presidency. Social programs and entitlement that blacks and other minorities relied on for some semblance of equality were quickly becoming unfavorable. 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Impact Of Corporate Governance On Firm Performance Among Listed Comanies Of Pakistan - Free Essay Example

Sample details Pages: 12 Words: 3464 Downloads: 3 Date added: 2017/06/26 Category Management Essay Type Analytical essay Did you like this example? In recent past researchers show their interests in the field of corporate governance due to some reasons. It is due to financial recession and eruption of US scandals to protect the stakeholders interests. Such as the interests of investors, shareholders, and management and for the well being and survival of the firm. Don’t waste time! Our writers will create an original "Impact Of Corporate Governance On Firm Performance Among Listed Comanies Of Pakistan" essay for you Create order Good corporate governance leads to protect the interests of the shareholders. Corporate governance is the system by which companies are directed and controlled. Boards of directors are responsible for the governance of their companies (Code by SECP, 2002, p.9). Corporate governance normally means that outside rules and regulations and inside structure that are planned to reduce the agency problem and is the system by which companies are directed and controlled (Cadbury Committee, 1992, p. 15). Effective corporate governance ensures that firms try to reduce the losses and costs and maximizes the benefits for the stakeholders. Good quality corporate governance is based on the codes of accountability, transparency, justice and liability in the management of the company (Ehikioya, 2009). Corporate governance problems arise due to the following reasons. Separation of ownership and control leads to agency problems. Separation of ownership and control may lead to conflicts of interests among managers and owners. Managers may run the business to serve their own interests. Shareholders must compensate them financially to save their own interests, and to reduce additional costs incurred to monitor their activities to reduce agency costs. One of the most important factors of corporate governance which received much attention and requires reforms is the board of directors structure. A board of directors is a panel with tasks of leading, controlling and directing the administration of the company, with prime purpose to perform their jobs as the benefit of the firms owners. For effective governance, many researchers recommend the active participation of independent directors. Literature tells us independent board of directors is best to serve the interests of the owners. Leadership factor is also very important in the corporate governance. There are two major types of leadership structure (lee Lam, 2007). Leadership by the top management is very important while by the CEO it is also an effective one. CEOs have varying degrees of influence over the board in different firms structure and corporate environment. There are different types of corporate structures across the world. First CEO is the leader having both positions called CEO duality (duality structure) i.e. CEO as well as chairperson of the board having power to influence the board. CEO duality has been the dominant board leadership structure of US corporations, in which 70 percent-80 percent of them combine the roles of chief executive officer (CEO) and chairperson (Rechner and Dalton; Rhoades et al as cited in lee Lam, 2007). While the non-duality means both positions are held by separate persons. In non-duality leadership structure chairperson is the leader and CEO has no power to influenc e the board. The current study investigates the association among corporate governance characteristics and firm performance in Pakistan; it differs substantially from the other developing countries. Pakistan is a politically worried and unbalanced area of the world, has distinctive environmental characteristics. Additionally, Pakistan is a strict Islamic country. As a result, its societal and trade activities are based on fundamentalist spiritual laws and regulations. Chaudhry and Hoque (2006) argue that most important governance of the Islamic firm is by its direction toward the pattern of behavioral likings basis on the systemically natural sense of union of information by persistent relational association. The corporate governance are beached on such a perception of combining interrelationships involving the Islamic business and its inner and outer environing factors, via the strong set of Shariah mechanism that allow the corresponding relations to be recognized and achieved. The evolution of the Pakistani corporate entities has, historically, closely followed the path taken by English corporate entities. In 1984, the Companies Ordinance 1984 of Pakistan was promulgated, following lengthy debate; Pakistani companies were established and governed in accordance with the provisions of the Companies Act, 1913. (Code by SECP, 2002). Pakistani firms have different structure to the developed countries. About 80% of all scheduled businesses on the Karachi Stock Exchange have relatives participation or ultimately allied to a big business relatives (zaidi aslam, 2006). This paper will follow following sequence (i) related corporate governance literature review (ii) methodology, sample data, models, and variables (iii) analysis (iv) empirical Results and discussion (v)conclusion of the study. Literature review Corporate governance is the course of action and composition through which a firms dealing and affairs are administered by enhancing business wealth and corporate accountability with the final aim of improving shareholders wealth (Mir and Nishat, 2004).A clear implementation of corporate governance assists a firm to magnetize investment, increase funds, and strengthen the base for firm performance (Ehikioya, 2009). Corporate governance major focus is on resolving agency problems. Agency problems are also called principal-agent problems. Shareholders (principal) are looking the ways to make sure the management (agent) grips on their funds in an approach to increase their wealth and firm performance. Corporate governance composition has an influence on firm performance (Ehikioya, 2009; Shaheen nishat, 2005). Research findings tell that the relationship among the different corporate governance factors and firm performance either can be positive, negative or none. Weir and Laing (2001) and Ponnu (2008) found that there is no obvious association among corporate governance and firm performance. Corporations are like republics. The final right rests with voters (shareholders). These voters elect representatives (directors) who assign most decisions to bureaucrats (managers). As in any republic, the actual power-sharing relationship depends upon the specific rules of governance. One extreme, which tilts toward a democracy, reserves little power for management and allows shareholders to quickly and easily replace directors. Corporate governance improvements are continuously happened in the world to improve the firm performance. There were different reforms regarding the different issues of corporate governance such as board composition, board size, CEO duality, ownership concentration, firm size and leverage. For decision making the corporate governance literature recognizes a range of diverse jobs of boards of directors (Zahra and Pearce, 1989; Gopinath et al., 1994; McNulty and Pettigrew, 1996; Hung, 1998; Maassen, 1999 as cited in Kakabadse, Kakabadse and Kouzmin, 2001). Board composition may be lead to recover the principal-agent problem. The involvement of outside independent directors can improve the firm performance itself against the outer pressure and use the firm resources to increase the wealth of the shareholders. It is very interesting that the research evidences are varied about the relationship among the outside independent directors and firm performance. Petra (2005) argues that the variation in results may be the variation of a company culture. There is positive link among outside independent directors and firm performance (Petra, 2005; Perry shivdasani, 2005). Laux (2005; Byrd, Cooperman Wolfe, 2007) argue that outside directors are more important to the owners of the firm. This positive relationship shows that directors are performing their duties honestly to protect the interests of shareholders. Some researches support the negative relationship among outside directors and firm performance (klein, 1998; agrawal knoeber 1996 as cited in Abdullah, 2004; yermack, 1996). Ponnu and KarthigeLam (2010) found that there is no positive clear impact of board independence on firm performance. However, it is clear from empirical evidence that independent directors perform significant role with firm performance, either positive or negative. So on the basis of above discussion we hypothesize that H1: Proportion of independent directors has significant impact on firm performance. Another feature of corporate governance that has got the attention of the researchers is the leadership structure. Discussion revolves around the duality, means that CEO is also holding the additional post of the board chairmanship. There are two theories regarding this issue (1) agency theory (2) stewardship theory (Lam lee, 2007). Agency theorists fight for the separation of the two posts to grant vital monitoring over managements performance. If not, a single person sharing both posts will dictate the board and it is generally the indication of a dominant CEO leadership. On the other hand, stewardship theorists argue that the separation of posts is not vital, because many firms are performing well with combined posts and have powerful boards fully competent of providing sufficient monitoring. Additionally, when the posts are combined, the CEO may be able to form the corporation to attain its affirmed objectives due to less hindrance. Literature does not suggest which leadership structure is best, either duality or unitary (single person holds single post). Research empirical evidences on CEO duality and firm performance are contradictory. Petra (2005) argued that conflicts of interests happened due to the dual leadership structure. CEO is in self evaluating position in dual leadership structure. If firm is adopted dual leadership structure, CEO may serve his own interests on the expense of shareholders and their interests may be compromised (noel, 2009). Petra and Dorata (2008) argued that CEO can make the decisions objectively short term for his own interests by compromising on the long term objectives in dual leadership structure. Alternatively firm performance is negatively affected if CEO duality exists in firm corporate leadership structure. Lam and Lee (2007) examine the relation between CEO duality and firm performance in Hong Kong. They found that neither agency theory nor stewardship alone significantly explain the duality performance relationship. Their empirical evidence tells that CEO duality has negative relationship with performance of the firm but insignificant for the whole data. They also found that CEO duality and accounting performance are negatively related for family controlled firms, while it is positively related for non family controlled firms. There is an inverse impact of CEO duality on firm performance (Ehikioya, 2009; Mir Nishat, 2004). Abdullah (2004) and Mashayekhi and bazaz (2008) found that both board independence and leadership structure do not affect the firm performance separately nor the combined effects of these two factors affect the firm performance. Dual leadership structure places CEO in powerful position of managing the operations of the firm and also overseeing the direction the firm will take into the future (Petra Dorta, 2008). So we can hypothesize that H2: Dual leadership structure has significant impact on firm performance. Another board characteristic is board size. Either large or small number of directors should be in the board. Either board size has significant relationship with firm performance or not. There are different findings of different researchers regarding board size and firm performance. The corporate governance structure such as ownership structure, board composition, board size, and CEO duality has a massive impact on a firms performance (Ehikioya, 2009). The number of directors in the board can be supposed to have a considerable effect on the firms performance because the board is having the huge responsibility for managing the firm and its operations. Some researchers suggest large board size for better corporate governance and firm performance while others suggest small board size. Raheja (2005) suggests that optimal board size and compositions are functions of directors and the firms characteristics. There may be some conflicts in larger board. The monitory expenses and poor communication in a larger board has been seen as a reason for opposing a larger board size (Lipton and Lorsch 1992). Anderson, Mansi and Reeb. (2004) suggests that firms with larger board size have the capability to drive the managers to chase for lower cost of debt and increase the performance. Ehikioya (2009) observes that ownership concentration and board size is positively related to the firms performance in three out of four cases. It means that concentrated ownership combined with finest board size tends to perform better then diffused ownership. Yermack (1996) like most of the other researchers found in his study negative relationship between board size and firm performance. Mashayekhi and Bazaz (2008) found that board size is negatively associated with firm performance. Bhagat and Black (2001) found that board size is not always in relation with the firms performance. Frick and Bermig (2009) after analyzing the effects of supervisory board size and composition on the valuation and firm performance and conclude that there is no constant impact of either board size or board composition on firm valuation and performance. Cheng, Evans and Nagarajan (2007) argue that huge information about firm and managerial performance and the changes in business atmosphere both add to the importance of rapid and effective actions by the board, while the capability of the board to make such decisions decreases with board size. They further argue that different costs like communication, co-ordination, and free riding costs increases as the boar d size increases. The benefits of these incentives are likely to be overcome by the increased costs as the board becomes sufficiently large. H3: Board size has no significant impact on firm performance. Methodology Sample and Variables This study concentrates on the corporate governance and firm performance of publically listed companies in Pakistan. Sample companies are chosen from the KSE 100 index listed during 2007 to 2009. Sample consists of 80 firms. Sample is chosen randomly from the different sectors of Pakistan economy. Non financial firms are included in the sample. Financial firms are excluded from the sample because of different capital structure and cash flows. We also excluded the firms having missing data. 15 companies are deleted from the original sample due to unavailability of the data and special capital structure. Our final sample consists of 65 firms of different sectors. Information related to these variables to measure the relationship among the corporate governance and firm performance is collected from the annual reports of the firms. The reports are collected from the kse-100 index and the respective firms website. Our study includes CEO duality, board independence, and board size as independent variables to measure corporate governance. Return on equity (ROE), return on assets (ROA) and earnings per share (EPS) are dependent variables in our study to measure firm performance. Leverage (debt/assets) and firm size (natural logarithm of total assets) are used as control variables in our study. Data Analysis We use descriptive statistics, Pearson correlation and multiple regression analysis to analyze the data. The models which are used are given below. EPSi= ÃÆ'Ã… ½Ãƒâ€šÃ‚ ±0+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²1 BSIZEi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²2 RIDi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²3 CEDi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²4 LEVi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²5 FSIZEi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ µi -(1) ROAi= ÃÆ'Ã… ½Ãƒâ€šÃ‚ ±0+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²1 BSIZEi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²2 RIDi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²3 CEDi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²4 LEVi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²5 FSIZEi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ µi -(2) ROEi= ÃÆ'Ã… ½Ãƒâ€šÃ‚ ±0+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²1 BSIZEi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²2 RIDi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²3 CEDi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²4 LEVi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ ²5 FSIZEi+ÃÆ'Ã… ½Ãƒâ€šÃ‚ µi -(3) Where EPS in model (1) is calculated as net income divided by total number of ordinary shares of the firm; ROA is calculated as net income divided by the opening balance of the total assets in model (2); ROE in model (3) is calculated as net income divided by the total balance of total equity. BSIZE is the total number of directors on the board; RID is the ratio of independent directors on the board; CED is the CEO duality structure 1 for duality and 0 for otherwise; LEV is the leverage of the firm is the ratio of total debt to total assets; FSIZE is the firm size calculated as the natural log of total assets. Empirical Results and Discussion Descriptive Statistics Descriptive statistics in table 1 about the variables show that average number of directors in the board is 8.33, about 64% are the independent directors on the board and in 32% cases CEO is also the chairman of the board. Average leverage is 22% which shows that Pakistani firms less rely on debts; average firm size almost 16; ROE 31%; ROA 2% and EPS is Rs.11.45. All variables except Fsize have smaller meadians then their crossponding means. This shows that sample data is slightly skewed. Standard deviation of all variables is large except RID and LEV. Table 2 shows pearson corelation among the variables. RID is significantly corelated with EPS, ROE and ROA. This indicate that higher board independence has significantly positive corelation with firm performance. As the number of independent directors increase in the board the performance of the firm will be better. Our results are similar to other findings Petra (2005), Perry and shivdasani (2005) and Mashayekhi and Bazaz (2008) and inconsistent to Abdullah (2004) and Yermack (1996). This significant positive correlation shows the importance of the independent directors on the board. This indicates that there must be a sufficient proportion of outside independent directors on the board. Sufficient number of directors on the board will protect the interests of the shareholders. It also leads to better transparency in the firm ultimately firm performance will increase. CEO duality has negative and insignificant correlation with EPS, ROE and ROA. This implies that CEO duality has no significant association with firm performance. Our results are consistent with Lam and Lee (2007) and Mashayekhi and Bazaz (2008). This shows that dual leadership structure has neither positive nor negative relationship with firm performance in Pakistani companies. Board size has significantly negative correlation with ROA and insignificant correlation with EPS and ROE. Sometimes large board size negatively related with firm performance and sometime it is insignificantly related with fiem performance. This indicates that board size is not always related with firm performance (Bhagat Black, 2001). Leverage has no significant relationship with EPS, ROE and ROA. This implies that Leverage has no signifacant relationship with firm performance. Firm size has significantly negetive relationship with ROE and ROA. ROE , ROA and EPS have nosignificant relationship with each other except that ROE and ROA are positively corelated. Firm size has significantly positive relationship with ratio of independent directors (RID) and Dual leadership structure but significantly negetive association with board size. Regression Results Table 3-1, 3-2 and 3-3 show the results of regression analysis for each three dependent variables EPS, ROA and ROE separately. EPS, ROA and ROE explain 19%, 12.5% and 11.83% variations respectively. Board size is positive coefficient but insignificant values with firm performance measures (EPS t-stat= 0. 0.5511, ROA t-stat=- 2.21128 ROE t-stat= 0.234378) except ROA. It shows that board size is not always related with firm performance (Bhagat Black, 2001). This is inconsistent to H3: Board size has no significant impact on firm performance; Because ROA is showing significant impact on firm performance. Our findings are also consistent to Frick and Bermig (2009) who found no constant impact of board size on firm performance. Our findings are inconsistent with Yermack (1996) and Mashayekhi and Bazaz (2008) who found that board size is negatively associated with firm performance. Our findings are also inconsistent with Ehikioya (2009) who found that board size is positively associated w ith firm performance. Opposite to H2: Dual leadership structure has significant impact on firm performance. Our regression results do not show any significant relationship among the dual leadership structure and firm performance (EPS t-stat= -0.57958, ROA t-stat= 1.7605, ROE t-stat= 1.241707). it indicates that dual leadership structure neither positively nor negatively impact the firm performance. Our results are consistent with Abdullah (2004) and Mashayekhi and bazaz (2008) who found that leadership structure do not affect the firm performance. Table 3-1 Table 3-2 Table 3-3 There is an inverse impact of CEO duality on firm performance (Ehikioya, 2009; Mir Nishat, 2004; Mashayekhi bazaz, 2008). Our findings contradict them. H1: Proportion of independent directors has significant impact on firm performance. Our regression analysis shows positive coefficient of RID and statistically significant values of t-test for the performance measures (EPS t-stat= 3.18694, ROA t-stat= 2.8463, ROE t-stat= 2.9045). Our findings are similar to Petra (2005), Perry and shivdasani (2005) and Mashayekhi and bazaz (2008) who found positive relationship between proportion of independent directors and firm performance. This shows that outside directors are more important to the better performance of the firm. This positive relationship also shows that directors are performing their duties sincerely to defend the interests of shareholders. This result is also according to the prediction of agency theory that there is a positive relationship between outside independent directors and firm performance in Pakistan. Finally the firm size has negative and significant impact on firm performance in Pakistan. Only EPS value is insignificant. Our results oppose Mashayekhi and bazaz (2008) who found positive impact of firm size on firm performance. Leverage ratio has statistically insignificant effect on firm performance. This is consistent to Mashayekhi and bazaz (2008). Conclusion Our study investigates the impact of corporate governance on firm performance. For corporate governance measurement we use three variables Board size, dual leadership structure and Ratio of independent directors where as for Firm performance measurement Return on equity, Return on assets and Earnings per share are used and two control variables such as Firm size and Leverage are used. Our findings are similar to that of Bhagat and Black (2001) that board size is not always related with firm performance. Our findings are also consistent to Frick and Bermig (2009) who found no constant impact of board size on firm performance. This study also finds that there is a positive relationship between proportion of independent directors and firm performance. Our findings are consistent to Petra (2005), Perry and shivdasani (2005) and Mashayekhi and bazaz (2008). We find no significant relationship between dual leadership structure and firm performance in Pakistan. Our results are consistent with Abdullah (2004) and Mashayekhi and bazaz (2008). There are several limitations in the study such as time and data availability. Economic and political instability may affect the generalizability of the findings. Our results may differ from other studies due to the financial recession of near past. For future study one should use Growth ratios for firm performance and other Board characteristics for corporate governance measurement for more significant and long term results.

The World Will Have A Generation Of Idiots - 931 Words

â€Å"I fear the day that technology will surpass human interaction. The world will have a generation of idiots.† This unfortunate, but true prediction was made by the great physicist Albert Einstein. In today’s society, people are enraptured by their cellular devices, wherever they go, the phones goes with them. Whether it be in class, at work, in the car, or even on the toilet seat, people can not detach themselves from these material objects and now it is affecting other aspects of their character. Nowadays, most teenagers can’t hold an actual conversation with another individuals because they have become too accustomed to texting as opposed to having an actual conversation. Also many people also invest too much trust into their devices which can lead to the what is now commonly known as â€Å"catfish.† In addition, a conversation can also be taken the wrong way because of how it is typed in a text message as opposed to hearing the person s real voice and emotions through a phone call. As a result, the consequences of being attracted to texting greatly impacts our younger generation, and society as a whole. Something that is commonly an issue with texting is miscommunication. When in a conversation through a text message, a person’s tone of voice can not be indicated resulting in a misunderstanding in what the person really feels. For example, when writing a simple message like â€Å"I m fine,† the person receiving the message could think that the correspondent is really fine whenShow MoreRelatedThe World Will Have A Generation Of Idiots855 Words   |  4 PagesSave the Kids! 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An Investigation Into the Language Used in Childrens Advertising Free Essays

An Investigation into the Language used in Children’s Advertising Contents Hypothesis Introduction Methodology Analysis Conclusion Evaluation Bibliography Appendix Hypothesis In my investigation I am going to analyse the language used in children’s television advertising looking specifically at whether the language used is aimed primarily at the children or their parents. Introduction I have chosen to look at the language used in children’s advertising because I am interested in how the language of advertising can be used to influence children and their parents and am specifically interested in trying to analyse this for girls. I hope that I can also draw on my own early experiences to help me with some of my conclusions. We will write a custom essay sample on An Investigation Into the Language Used in Childrens Advertising or any similar topic only for you Order Now When I was 4 years old I wanted the new ‘Baby Born’ doll really badly and kept asking my mum until I got it. When I did get it, I played with it constantly and gradually lost the different accessories that came with her. I remember clearly that when my little sister played with her Barbie dolls when she was younger that she would use an American accent when making the dolls speak. I was never sure why she did this but I did find it amusing. I am aiming to find out whether language in advertising is manipulative, whether it reinforces traditional gender categories and whether I believe it to be a positive force or not. The use of language in television advertising is influenced by other factors such as whether voices used are that of a man, woman or child. The studies I have read indicate that voiceovers given by men are far more effective for successful marketing than those by women. The 1979 study found that quite often even if the product was seen as female, most girl targeted ad’s used men for the voice-overs and that where women voice-overs were used they were only for girls products which would seem to imply that these products didn’t warrant the recommendation of a man. Studies found that people respond better to male voices than female voices. I have read some studies on children’s’ advertising and a book on advertising (see Bibliography) and the findings of these made me interested in finding out whether modern advertising supports the findings of these studies. ‘Children learn personality and behaviour patterns through the imitation of their own parents attitudes and behaviours and will acquire the patterns of behaviour more rapidly where there is an attractive model whose behaviour is rewarded’’ (Smith, 1994). As part of my work I am looking at whether my adverts support traditional gender roles. Methodolo gy I will watch advertisements on children’s television channels. The channels I am going to be watching are Nickelodeon and Nick Junior. To carry out my investigation I needed data and the only way for me to collect this was to watch children’s’ TV, record the advertisements, transcribe them and then analyse my findings. My transcriptions have been included in my Appendix. To ensure that my data and any conclusions drawn from analysing it are valid I have used actual adverts and transcribed them carefully, and not made up any of my findings. I must not over generalise as it is easy to assume that what I find from my transcriptions is true of all advertisements and this is incorrect as all adverts are different. To analyse my data I am going to look at pragmatics and grammar. I may also make observations on lexis and semantics. I decided to analyse my data this way because I am looking at the language of advertising, i. e. the words and how they are used and also how it influences and this will help me answer my key question. My data is organised by transcript and I am going to analyse each of my transcripts separately. I hope that this will give me common results that I can include in my conclusions. Analysis Transcript 1 Syllables |Total number of words | |1 |41 | |2 |16 | |3 |3 | |4 |0 | I was interested in seeing the complexity of the words used in these adverts and I looked at the number of syllables in each word in each advert. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the major part of this advert. Only one of the 3 syllable words is used in the main part of the advertisement which is aimed at the child, the other two are in the end part which is delivered by and directed at adults. This advert is for a Chou Chou doll that has bruises that disappear when the area is warmed up. This is going on the idea that parents make their children ‘all better’ if they are hurt. This will appeal to young girls as not only is it a doll that they can play with but it is also something they can care for and ‘make better’ themselves, just as their parents do for them. The sing song voice used in the advert mirrors the way a lot of adults talk to their babies and small children and little children learn by copying or imitating their parents so this advertisement could influence little girls by letting them behave like a grown up on a doll that gives them a reaction. They want the responsibility of looking after something and this doll pretends that they are responsible for making it better. Depending on how old the child is, they may believe that they are actually making the doll better. Every time the sing song voice is used it is delivered in the same way, in the same tone of voice and is to the same tune. This shows prosodic features: the effect of the sing song voice followed by the child’s statement is almost one of versification, in the pattern of 1, 2, 1, 3, 1, 4, 1, 5. The language used in the advertisement along with the visual triggers are likely to create desire for the product and if the parents feel that it will encourage their children to be caring and responsible then their purchasing decisions are likely to be influenced. It does encourage caring as the child playing with the doll makes the doll better and also reinforced caring by the use of caring language such as ‘Mummy be your doctor’, ‘Mummy make me better’, ‘Here’s your medicine’ (sing song voice) and ‘I love you’ (little girl). The language in this is not openly manipulative but the constant repetition of the name of the doll, ‘Mummy make me better’ will ensure the child remembers the name of the product even if they are quite small, and will want it. By casting the little girl as the Mother figure, and using the sing song voice to indicate the little girls role i. e. ‘Mummy make me better’, ‘Mummy loves her daughter’, it encourages the child to want to take on that role. I feel that this advertisement reinforces the traditional gender behaviour patterns because the little girl playing with the doll is being encouraged to behave like a traditional caring mother. There would be a very different impact if the sing song voiceover was that of a man because traditionally the parent that looks after sick children is the woman. I think that the language in this advert is primarily aimed at children. However because it encourages caring behaviour it can influence the parents Grammar This advertisement uses short sentences in the beginning which are aimed at the child watching the advert and at the end it says ‘bruises disappear with warm Chou Chou Mummy Make Me Better from Zaph Creation’, this is aimed at the parents as it is a longer and more complex sentence. The words used are mostly one or two syllables, with the exception of three which are three syllables, ‘medicine’, ‘disappear’ and ‘Creation’. The use of simple words with a small number of syllables shows us that it is primarily aimed at children. The sing song voice featured in the advert uses repetition, ‘mummy make me better’, ‘mummy be your doctor’, ‘mummy make me better’, ‘mummy loves her daughter’ and ‘mummy make me better’. This emphasises the name of the product and helps whoever is listening to store the name in their memory. Pragmatics The language is simple and active rather than passive i. . shows the child ‘doing’ mummy make me better ‘here is your medicine’. Active language is involving and shows ‘doing’ rather that watching. Transcript 2 |Syllables |Total number of words | |1 |45 | |2 |7 | |3 |1 | |4 |0 | Once again I looked at the complexity of the words used. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the major part of this advert, with most of these being one syllable. This advert is for a digital house where the 6 pixelated girls living in it can earn points and get the best room in the house if they have the most points. Every pre-teen wants the best room with the best things and this is appealing to their interests. Im Queen of the house’ implies that the girl with the best room is the best and most popular out of them all. The fact that this advert is delivered mostly in song and in an American accent exaggerates its appeal because a lot of pre-teens use an American accent when they are playing because they imitate the role model in the advertisement, which in the case of this advert, is a teenage American girl. The language in this advert is aimed solely at children. It appeals directly to the interests of pre-teens. Grammar The slogan pick pick pixel chick roomies emphasised the name of the product by repeating the first sound of the product name twice before it and also by using alliteration. This advert mainly comprises of a single long sentence punctuated by one second pauses which help give the advert impact. The viewer has time to absorb one part of the advert before the next part is delivered. Pragmatics ‘’There are lots of games to play yeah the fun never stops. ’ This will appeal to pre-teens as it is an environment over which they have full control and there are no adult figures involved, and what pre-teen hasn’t imagined or even fantasised about the fun they would like to have in a house with no adults and how late they would go to bed! It is not openly manipulative but it plays on the (rather attractive) idea of having as much fun as you want in your own house and will therefore encourage pre-teens to want t his product. This makes it subtly manipulative. Transcript 3 |Syllables |Total | |1 |29 | |2 |11 | |3 |1 | |4 |1 | The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the majority of this advert, with most of these being one syllable. This is an advert is for a glittery temporary tattoo set. It openly reinforces traditional gender categories as it is clearly aimed at young girls, and girls trying to make themselves pretty and girls that are looking for the ‘wow’ factor. The language in this advert is aimed at children. Grammar This advert does use manipulative language ‘everything you need†¦Ã¢â‚¬â„¢ indicated to the watcher that they need the product instead of just wanting it and ‘wow get these great glitter tattoos’ makes them more desirable and is almost acting as a command by using an imperative – get it, get it, get it! ‘They look so cool†¦Ã¢â‚¬â„¢ all children want to be cool and will want a product that they think will make them cool. express your style’ gives the impression that this product will allow the user to be stylish by indicating that they have style and that this product will help them to express it. It is almost elliptical because it is economical with the number of words used and relies heavily on the visual accompaniment. Pragmatics It is delivered by a mature woman and shows the process of choosing and applying the tattoo. This makes the children watching the advert think that it is easy to use, fun, pretty and makes them want it. I don’t believe that the language used is a positive force because it is openly encouraging young children to want and use tattoos at an age when they are not mature enough to understand the difference between temporary and permanent tattoos. It could influence a rash decision in later life to get a permanent tattoo because they had a cool glittery one when they were young. Children are a very easy target for advertising and so are very vulnerable to suggestion. They then use their parents as an easy target for pester power. Transcript 4 |Syllables |Total number of words | |1 |34 | |2 |9 | |3 |1 | |4 |2 | The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. Both of the 4 syllable words are used in the end of the adverts which is aimed specifically at parents This is an advert for a doll that has over 80 sounds and recognises her accessories and the name you give her. This advert is delivered as if the doll already belongs to the child; ‘you can name My Baby’. This makes the child want it as it. Generally the language used is not manipulative but by saying ‘you can name My Baby’ it is making the statement personal to the viewer and is likely to create desire for the product. The majority of the language in this advert is aimed at children with the ending aimed at parents. Grammar The use of the word ‘can’ in this advert is makes the naming of the baby modal because it is allowing the child to choose the name of the baby. Personal pronouns play a great part in this advert as the word ‘you’ is used 3 times and is always referring to ‘you’ as the child. This involves the child and is likely to make them want the product more as they feel a sense of ownership. Pragmatics The doll makes over 80 sounds which would also appeal to the child as real babies make more than 80 sounds and the child wants a doll that is as real and life-like as possible. The doll also comes with accessories that it recognises. This is appealing as most parents want to spoil their child and the little girl will want to spoil her ‘baby’. I believe that this product will be attractive to parents as it encourages the child to be responsible as they can look after and interact with the doll. This makes the advert a positive force as it is teaching the child to be caring. This is stereotypical as there is the voice of a woman featured in the advert which acts like the mother figure of the child. The girl with the doll acts as the mother figure of the doll. Transcript 5 |Syllables |Total number of words | |1 |44 | |2 |7 | |3 |8 | |4 |0 | The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. Both of the 4 syllable words are used in the end of the adverts which is aimed specifically at parents This is an advert for a Baby Annabel accessory set consisting of a sheep toy that plays a soothing melody and a beautiful quilted bed set. It definitely reinforces traditional gender categories with the little girl ‘mother’ putting the baby to bed, playing a lullaby. I think that this is a positive force as it is making bedtime appear to be fun instead of something that young children avoid as best they can. This will make it more attractive to parents for the same reason that it might make it easier for them to put their own children to sleep. This advert is exploiting bedtime as it can be used as a fun time. The parents may see buying the doll for their child as an easier way of getting them to go to sleep, as Annabel is in bed, they should be too! In a way this exploits the parental desire to get children to bed as the advert implies that this product will help. The language used in this advert is aimed both at children and their parents. The majority of the advert targets the child but the ending targets the parents. Grammar The language is subtly manipulative as it says ‘you can lay your Baby Annabel in her bed’ which will make any child that already owns a Baby Annabel want the bed to put her in. The language used here is elliptical because the pauses in the advert create sentences which aren’t complete in their own right ‘but don’t be sad†¦Ã¢â‚¬â„¢ and ‘listen to the sheep†¦Ã¢â‚¬â„¢ The sentences are a mixture of complex : ‘here comes the night but don’t be ad you can lay your baby Annabel in her bed, time for sleep I wish you sweet dreams’ and compound : ‘the baby Annabel bed with soothing melody and a beautiful quilted bed set sweet dreams for your baby,’ sentences. Pragmatics ‘Sweet dreams for your Baby Annabel’ suggests that if you have the bed to put your doll in she will have sweet dreams. If you don’t have one of these accessories then your doll won’t have sweet dreams. This brings up that everyone wants the best for their child and wants them to be happy and therefore makes this set a must-have for young girls and their Baby Annabel dolls. Transcript 6 |Syllables |Total number of words | |1 |37 | |2 |10 | |3 |1 | |4 |1 | The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with the majority of these being one syllable. This is an advert for a beauty kit from Bratz and includes airbrush colour, lip colour, stencils and body glitter. This advert is delivered as a set of instructions, and as instructions are meant to be followed it is manipulative in the way that it is telling the viewer how to apply the make-up to the doll. There are only five instructions and not all of them are directing you to do something to the doll so it is attractive in the way that is simple. Parents may find this product appealing as if it is that simple it will keep the pre-teen safely occupied without parental assistance. The use of the word ‘magic’ 4 times in this short advert reinforces how amazing the product is. Anything that is magic is very likely to appeal to pre-teens. There are clues of traditional gender rules, a big one being that the advert is for a make-up product which is aimed at pre-teen girls. The Bratz products are a pre-teen version of Barbie products and allow the girls to apply the make-up themselves in a way they want to do it. For the reason above I think that this advert is a negative force. The language in this advert is aimed only at children. Grammar This advertisement uses alliteration in the product name, ‘magic make-up’ and this is repeated 3 times throughout the advert. There are a lot of imperatives used, ‘turn it up’, ‘draw it on’ and ‘stencil it there’. Generally pre-teens respond to commands and this may increase the influence of the advertisement. Rhyme is used in the middle of the instructions for the use of the product, ‘stencil it there†¦glitter everywhere’. Rhyme can make information more memorable which could increase the impact of this advert. Pragmatics Body image is an issue raised by this product as by glamorising airbrush techniques, girls may feel under pressure to look a certain way and to have matte skin. This issue is also big in the world of celebrities as women that girls look up to as role models never get seen without a perfect face as their pictures are airbrushed. The doll’s face is going to look matte and perfect as airbrush make-up is used and if the pre-teen’s own skin doesn’t look the same when she starts wearing make-up she may feel ugly. Transcript 7 |Syllables |Total number of words | |1 |37 | |2 |11 | |3 |2 | |4 |2 | The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. I have found that it is unusual to have words of 3 or 4 syllables that are not featured in the product name. This is an advert for a Polly Pocket product that is a nursery with 5 newborn Dalmatian puppies. The first thing that I noticed about this advert is the instant use of alliteration in the title of the product, Polly Pocket Puppy Playhouse. The language used by the young girl is delivered in rhyme; this makes it easier to remember as it is more likely to stick in your mind. It uses ‘young’ monosyllabic language such as ‘lots to do’, ‘so sweet’ and ‘fun for puppy and you’ so that the young girls understand exactly what the advert is trying to say. It also uses some slang, teen-speak, for example ‘wow neat’ It doesn’t teach the child to be caring as it is just a toy, they are not looking after the baby Dalmatians, they are playing with them on the Ferris wheel and the see-saw. I wouldn’t say that there is a positive or a negative force as the aim of the product is purely for fun. There is also no parental manipulation as there is nothing for them to gain or nothing for their child to learn by them having the product. The language in this advert is aimed purely at children. Grammar The grammar used is elliptical, when I looked at the sentences in the light of where the pauses are I noticed that they are not complete in themselves, for example ‘lots to do’, ‘look a ferris wheel†¦Ã¢â‚¬â„¢, ’a see-saw that’s a table too’ and ‘dalmation babies’. Pragmatics There is a change of register at the end of the advert. The major part of the advert is delivered in a child-like way. The end of the advert, which is delivered by a male voice-over, is a complete adult sentence ‘puppy playhouse with 5 newborns other puppies sold separately’. There is no audio proof that this product is aimed at girls but as there are only girls featured in the advertisement we get the impression that it is, although the voice over is that of a man. Conclusion The language used in the majority of my adverts is aimed at children. Where the language is also aimed at parents it is usually towards the end of the advert, with the majority still being aimed at children. The following table shows a summary of whether the language used in my adverts is aimed at children, their parents or both children and their parents. Advertisement |Children |Parents |Children Parents | |1 | X | | | |2 | X | | | |3 | X | | | |4 | | | X | |5 | | | X | |6 | X | | | |7 | X | | | If I had chosen educational toys for my study of language in advertising I think that more of the language would be aimed at parents. I think this because the parents would make a purchasing decision based on the educational value of the product as opposed to the play value which is offer ed in my chosen adverts. Where my adverts are aimed at both children and their parents, there seems to be some positive benefit for the child, from the product. An example of this is My Baby Doll, see Transcript 4. It encourages the child to be responsible and caring and therefore appeals to the parents as well. Transcript 5 – Baby Annabel’s Bed Set, appeals to parents as well because it makes bedtime fun. The table below shows the total number of words in all the advertisements I looked at and shows how many syllables are in each. This shows conclusively that the words used in children’s advertising are generally very simple as there is a huge predominance of monosyllabic words. Syllables |Total number of words | |1 |267 | |2 |71 | |3 |17 | |4 |6 | Several of my advertisements were subtly manipulative, and appealed to the mercenary and materialistic side of the children. I found this interesting because the results of one of my studies showed that advertising directed to children made them more materialistic and acquisitive. This study found that because the children were more acquisitive, it encouraged conflicts with both their friends and their parents. This study said that as children have under-developed reasoning, they can’t work out whether information is rational or realistic and that they could easily be deceived and influenced by advertising. Nearly all of my advertisements definitely reinforce gender categories i. e. the traditional role of the female, whether this be caring for children or making themselves look pretty. One of the studies I looked at (Lois. J. Smith, 1994) showed that children learn a lot about sex-type behaviours from television and the characters used are attractive models to copy because they are generally good looking. Advertisements show children how to behave and they accept the images they see as real. Evaluation I think my study is quite effective in terms of looking at the language related to young girls. I think my study would have had more validity if I had used a much larger range of advertisements, and if I had covered both play value and educational toys. It would also have been interesting to have included an equal number of advertisements aimed at boys and at both sexes. This would have allowed me to compare the language used in different areas and would have made my results more valid. On its own my key question was a little vague and if I had only addressed this question my study would have been very short. By including whether the language was manipulative, whether it reinforces traditional gender categories and whether or not it is a positive force I made my study more effective. I collected my data by watching and recording advertisements and transcribing exactly the language used in them. I don’t believe that there could have been a more effective way of collecting my data. I analysed my data by looking at grammar and pragmatics. This was interesting; however I could have improved my study by making more specific observations on lexis and semantics. Appendix How to cite An Investigation Into the Language Used in Childrens Advertising, Essays